Beer + Blogs: How to ‘Draft’ Great Content that Doesn’t Get Stale

March 24 @ 5:30 pm – 7:30 pm

The American Marketing Association of Central Florida Presents

Beer + Blogs: How to ‘Draft’ Great Content that Doesn’t Get Stale

Please join the AMA Central Florida for an exciting event with our exclusive guest speakers to talk about blogging best practices on March 24, 2015, 5:30 pm, at Brass Tap on Mills.  Our experts have extensive knowledge and advice to help you make your blogging worthwhile.  Event ticket prices range from $10 for AMA members and $20 for non-members.

Panel Guests:

Lynnette Leathers – Moderator – CEO, Mindspot Research

Kristen Manieri – Founder and Editor, Orlando Date Night Guide

Greg Rollett – CEO, The Celebrity Agency

Los Silva – Author of Local Marketing for Busy People

Mark Baratelli – Publisher, The Daily City Newspaper and Blog

Lynnette Leathersis the CEO of Mindspot Research a global full-service research company offering all things research and consulting.  Lynnette has 20 years of focus group moderating experience, is a published author, and is the Chief Mindless Babble blogger. The Mindless Babble Blog is devoted to topics in marketing research such as business growth, market challenges, and moving forward with consumer insights. It’s not all that “mindless babble,” but we do have some fun. Lynnette is an avid cyclist, and she likes to write and fish.

Kristen Manieri 
believes that date night isn’t a luxury; it’s a necessity. She is married with two small girls, and she has come to realize that Saturday night is probably the only time each week that her husband and she can actually have a meaningful, uninterrupted and alert conversation. Kristen is a freelance food and travel writer with frequent contributions to Orlando Magazine, Edible Orlando, WHERE Orlando, Forbes Travel Guide, and Orlando Family Magazine. She also authored, Great Dates Orlando, and founded its Website in 2007 to not only share fun and romantic date night ideas with other couples but also to stay accountable to a regular date night for herself.

Greg Rollett, @gregrollett, is a best-selling author and trust marketing expert who works with experts, authors, and entrepreneurs all over the world. He is the CEO of Celebrity Expert Marketing and the host of The Rollett Report, Times Square Today, and Hollywood Live. He helps entrepreneurs develop marketing systems within their business that allow them build an optimal lifestyle by attracting, converting, and ascending the right people, at premium prices, with optimal positioning.

Greg has written for Mashable, Fast Company,, the Huffington Post, AOL, AMEX’s Open Forum, and others, and continues to share his message helping experts and entrepreneurs grow their business through marketing.

Greg’s present and past client list includes Michael Gerber, Brian Tracy, Tom Hopkins, Sally Hogshead, Dan Kennedy, Coca-Cola, Miller Lite, and Warner Brothers, the world’s top financial advisors, and even a horse ranch, along with thousands of entrepreneurs and small-business owners across the world. Greg’s work has been featured on FOX News, ABC, NBC, CBS, CNN, USA Today, the Bio Channel, A&E, Inc Magazine, the Wall Street Journal, the Daily Buzz, and more.

Greg is a former rapper in a rock band, married his high school sweetheart, and has 2 incredible boys, Colten and Ryder.

Los Silva, is the author of the book “Local Marketing for Busy People,” international speaker, and considered one of the top biz dev and marketing automation trainers in the world.  Los Silva teaches today’s entrepreneurs advanced marketing, online sales growth, and professional branding strategies.  Los is currently leading the team at Startup Jungle (a digital marketplace for startup education), businesses and marketing, and sales and financial support to gain scale, traction, and to reach critical mass.  Los Silva started out working with Fortune 500 clients such as Red Bull, Budweiser, and Walt Disney World on business development.


Mark Baratelli, Publisher of The Daily City newspaper and blog. was named “Orlando Food Truck Baron” by Orlando Sentinel  and “The Pied Piper of Food Trucks” by the Orlando Business Journal for creating the nation’s original food truck tour: The Daily City Food Truck Bazaar.  Baratelli turned “food trucks in a parking lot” into a 9-city, 47-truck, four-year-old company.  He is currently the official food truck provider for Orlando City Soccer, Orlando Magic and Orlando Predators.  His newspaper is distributed at his events (1,000 per month!), and his blog that he started in 2007 continues to be one of the city’s most well-known indie media outlets.