Signature Events

The Orlando Magic is riding on a wave of increased fan interest and strong brand awareness, an Eastern Conference Championship season, and the state-of-the-art Amway Center nearing completion. While winning is the greatest marketing tool ever invented for professional sports, translating that into sustained season ticket holders and game attendance takes a complex mix of campaigns, communications and local involvement.

Join Steve Griggs, Executive Vice President of Sales & Marketing for the Orlando Magic, in an informative presentation as he explores a variety of marketing strategies used by his organization. Especially insightful to professional marketers are his efforts to transform the brand as the team moves to its new venue. Steve will assess what’s working and why. After his remarks, Steve and members of the Magic marketing staff will be available to answer questions over food and drinks at the Orlando Magic ( Amway Center ) Experience Center , next door. Networking at the Experience Center will continue until 8:00 pm.