Signature Events

Top Principles to Develop a Simple and a Successful Marketing Campaign

***Update *** This event will now be held at the Sheraton Downtown.***

Join Veronica Cabrero, Brand Manager for Darden Restaurants, as she shares with us top principles on developing simple, successful marketing initiatives. Developing simple, successful marketing initiatives sounds easy, but it’s not. We frequently fall into the trap of overcomplicating our work as marketers. We often believe that if communicate of all of our brand’s benefits, shout louder than competition or “Facebook/tweet” 15 times a day we will automatically win. However, many times our efforts don’t yield the results we expect and wonder why. In general, deciphering the complicated formula to success is simple and anyone can do it.

Join us, enjoy the simple, yet engaging conversation, and participate for a chance to win a gift card redeemable at any Darden Restaurant!

Speaker's Bio:

Veronica has 12+ years of experience in developing simple, successful marketing initiatives. She started her career in a local advertising agency and then transitioned to the client side. She has worked with local, national and global brands including Coors Light, various Procter and Gamble health and beauty brands such as Head & Shoulders and most recently Darden Restaurant’s Red Lobster.

Register Now and Save - Ticket Prices will Increase February 1, 2012.