Signature Events

Join us for a co-sponsored discussion of cause marketing with the Rollins Philanthropy and Nonprofit Leadership Center. Cause Marketing refers to marketing efforts where a company or brand teams up with a cause or non-profit organization in an effort to help each organization reach its individual goals. When consumers are looking at factors that differentiate products, services or companies, support of a worthy cause can be a determining factor that triggers a sale.

You will learn:

• How to understand target audience analysis so your organization can team up with the right partner

• How to build a business case that is more than a “warm and fuzzy feeling”

• Create positioning that resonates with consumers, transcending altruism and making a quick buck

Please note that this event is sold out.  No walk-ups will be accepted.