Events
June
AMA Around Town Series
In the spirit of “meet-up” groups, AMA Around Town aims to provide even more opportunities to get to know your marketing colleagues in a casual setting… right in your own backyard. The second “Around Town” meeting will be for the Sand Lake/Dr. Phillips area. This unstructured format allows attendees to set their own agenda. One meeting might focus on career challenges, while the next might be all about networking. It’s up to you! There is no cost to attend; just purchase your own refreshments.
If you are an AMA-CFL member and would like to host an Around Town group in your “backyard,” contact Nyda Bittmann-Neville at (407) 298-8700.
Upcoming Locations & Dates
Tue, June 17, 2008
5:30 pm
Samba Room
Please contact Nyda Bittmann-Neville at 407.298.8700 for more information.
Archives
Thought Leadership: A Strategic Component of the New Marketing Mix
Leadership expert Monica Wofford, president of Monica Wofford International, Inc., discussed critical thought leadership strategies for the new marketing mix. From traditional media like bylined articles and speaking engagements, to new media like podcasts and blogs, Wofford gave tips on how to move past the hype to position you and/or your company as a thought leader among your circle of influence and beyond.
Integrating Marketing with Sales
Greg W. Marshall, the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College and a distinguished member of the AMA, discussed ideas for creating marketing messages using the language of selling to address customer specific requirements and mapping marketing messages to customer needs and sales via customer conversations.
Marketing in Emerging Markets: What You Should Know Before You Go
Competition in emerging markets, such as China, India and Eastern Europe, is more fierce than ever. In her broad overview presentation, Nadia Ballard shared information that can help marketers succeed in those markets.
HISPANIC MARKETS: Understanding before marketing
Following up on one of last year's most successful programs, Andres Goyanes revisited the high-demand topic of Hispanic marketing along with a brand new panel of experts from diverse media outlets, agencies and consulting firms. Download the presentation.
Going Green for the Environment AND the Bottom Line
With rising energy costs and increasing environmental concerns, the color of choice today is green. But what does “going green” really mean? A panel of corporate and government representatives explored this unique movement and revealed how their organizations are responding to consumer demands and environmental mandates. If you missed this lively discussion about the marketing challenges and opportunities associated with “Going Green for the Environment and the Bottom Line,” you can still download some of the materials provided by the speakers:
Orange County - Lori Cunniff presentation
Orange County Climate Change Implementation Plan (Orange County Government)
Green Practices Fact Sheet (Orange County Convention Center)
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