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EXECUTIVE BOARD MEMBERS
Andres Goyanes
President
president@amacentralflorida.org
Andres Goyanes is Strategic Marketing Manager at American Leisure Resorts Group, an Orlando resort development and hospitality management company. With more than a decade of diverse marketing experience, he has managed projects covering multiple competencies, including strategic planning, lead generation, direct sales, corporate communications and advertising campaigns with experience in diverse sectors to include Business Solutions, Tourism/Hospitality, Real Estate and International Trade.
As a marketing management leader, Andres enjoys learning new marketing philosophies from world-known business authors—such as über-marketer and luminary Seth Godin. Andres holds a Bachelor of Science degree in Marketing from the University of Central Florida , where he also served as a board member for the Collegiate Chapter of the AMA. Among his extracurricular interests, Andres enjoys learning new languages, traveling the world and public speaking on behalf of the marketing community of Central Florida.
Strongly motivated by community volunteering, Andres is also a respected member of the professional Hispanic community in Central Florida. He has been involved with the AMA since 1999 and served as an AMA CFL board member in previous terms. Throughout his community involvement, Andres graduated from Leadership Orlando (Class 66) and the Orange County Sheriff's Academy.
Karen Phillips
Past President
407-323-2571
karen@andersonphillips.com
Karen Phillips brings a unique breadth and depth of experience to the Central Florida market. Having worked in a variety of industries – from medical and consumer to high-tech and oil and gas – she has the perspective to replace staid communications techniques with strategies that move people into action.
Since co-founding AndersonPhillips Communications in 1998 with her Houston-based business partner, the company has attracted a broad range of clients such as Shell Oil Company, the British-American Business Council, IHS Energy and the Storage Networking Industry Association. And, as a licensed mortgage broker, she handles new business development for Orlando-based Horizon Home Funding.
Karen’s marketing and public relations work has been recognized through more than 20 regional and national awards competitions, including the 1999 Women of Excellence Award from the Federation of Houston Professional Women.
Karen is a past president of the Houston Professional Chapter of the Association for Women in Communications; is active with the Girl Scouts of Citrus Council; and a member of the Leadership Council for the First United Methodist Church of Sanford. She received her Bachelor of Science in journalism with a minor in marketing from Texas A&M University.
Lynn Walsh
Project Manager
lwalsh@ascnet.org
Lynn Walsh, brings a broad portfolio of marketing and event project management experience to Central Florida. Lynn currently serves as the Director of Member Relations for ASCnet. In this position she is responsible for directing the marketing, as well as member communications efforts for the association. ASCnet is an international association representing insurance professionals in 11 countries and territories.
Lynn brings more than 10 years of marketing, communications and events project management knowledge to the American Marketing Association (AMA) board. Her breath of experience in working with leading associations, including ASCnet and the Society of Manufacturing Engineers has provided her with extensive qualifications to help build and grow the associations' for which she has served.
Prior to joining ASCnet, Lynn served as Director of Marketing for LA Weight Loss, where she achieved record sales volumes for the Orlando region. She also spent six years with a manufacturing association, where she gained tremendous insight into the elements necessary to build and maintain memberships; provide meaningful and informative events, and stimulate membership involvement and growth. In addition, Lynn spent more than five years in a variety of communications roles with RDA Group, Valeo Engine Cooling, Action Financial and the Cummins Publishing Company. She holds a Bachelor of Science degree in Public Relations and Advertising from Grand Valley State University in Grand Rapids, Mich.
Terry Brock
VP, Programming
407-363-0505
terry@terrybrock.com
Terry Brock is a professional speaker and a columnist for Business Journals around the United States. He writes about technology, marketing and the Internet weekly in his column Succeeding Today. He has been in business since 1983 helping business leaders and professionals to achieve success.
Terry has worked in newspapers since he was a junior in high school. Really! In fact, in 1973, he covered Richard Nixon's inauguration for a community paper where he worked at the time. Terry has been a writer and reporter for various newspapers since then.
Terry earned his Masters in Business Administration with a major in Marketing. Since 1983 he has worked full time as a marketing and management consultant and professional speaker. He served as President of the local professional speakers chapter in Georgia and served for six years on the Board of Directors of the National Speakers Association.
Ravina Claussen
VP, Membership
407-573-2000 x429
emailravina@yahoo.com
Nicole Marsh
Co-VP, Collegiate Relations
nmarsh@mail.ucf.edu
Nicole Marsh is the Assistant Director of Marketing and Recruiting for the Division of Graduate Studies with the University of Central Florida and manages all recruiting and marketing efforts for UCF’s almost 200 graduate programs. She is also responsible for all community relations activities for the Division and is active with several community organizations including the East Orlando Chamber of Commerce. Nicole travels extensively within the Metro Orlando community, speaking about the benefits of graduate education and generating awareness of UCF’s graduate programs.
Nicole is an alumna of UCF’s Communication undergraduate and graduate programs and received her MBA from the Crummer Graduate School of Business at Rollins College with a concentration in Marketing. She is currently enrolled in the Educational Leadership doctoral program at UCF and was invited to join the Kappa Delta Pi International Honor Society this past year and is also a lifetime member of The National Scholars Honor Society – Magna Cum Laude.
With over ten years of experience in business development, management and marketing, Nicole has worked with various companies in the Orlando area to develop marketing and overall business strategies including small and mid-sized companies in the technology, aviation and land planning industries. She has also worked with local start-up companies to develop initial investor offerings and business plans and currently serves as Chief Operating Officer for A Plus Shelving and Materials Handling Inc.
Laura Haag
Co-VP of Marketing
vpcomm@orlrealtor.com
Laura Haag currently serves as vice president of communications/marketing for the Orlando Regional Realtor® Association, responsible for overseeing all marketing and communication activities for the association, including a multimillion-dollar public awareness campaign that educates consumers about the importance of using a Realtor® in their real estate transactions. Prior to joining ORRA, Laura was employed at a prominent legal association in Washington, D.C.
A native of Orlando, Laura graduated cum laude from the University of Central Florida with a Bachelor of Science degree in business administration. Laura is president of the Kappa Delta House Corporation at the University of Central Florida and a member of the Junior League of Greater Orlando.
Heather Teague
Communications Manager
407-415-8661
hteague@yahoo.com
http://www.heatherteague.com
With a unique mix of marketing and creative expertise, Heather Teague leads an independent marketing group that provides strategy, advertising and creative services. In addition to marketing consulting and writing, she has teamed up with the area’s most talented designers and Web specialists to provide turn-key creative development across all marketing channels.
With more than 13 years of experience both on the agency and client side, Heather offers expertise in marketing strategy and planning, messaging and copywriting, direct response, Web, branding, and media. She holds a Bachelor’s degree in advertising from UCF and a Master’s degree in Marketing from Webster University.
Previously, Heather served as Managing Director at Fresh Communications, where she worked with notable clients such as Rosen Hotels & Resorts, Fairwinds Credit Union, HD Supply (Home Depot), Greater Homes, and Florida Southern College. Earlier in her career, she served as Creative Director at an Orlando advertising agency, where she worked with clients such as the Olive Garden, Embry-Riddle Aeronautical University, Stetson University, Universal Studios Orlando, NASCAR and International Speedway Corporation.
Joseph Nardelli
Co-VP, Collegiate Relations
407-888-5953
jnardelli@iadt.edu
Joseph Nardelli is the Director of Marketing & Public Relations for the International Academy of Design & Technology. The Academy in Orlando is one of eighty plus schools under Career Education Corporation. One of the world’s largest on campus providers of private, for profit post-secondary education with a rapidly growing presence in online education.
Joseph is responsible for the strategic planning and execution of a multi-million dollar marketing and advertising budget. Through direct response marketing efforts he is responsible for creating effective and efficient integrated marketing campaigns across multiple media outlets that will generate quality student prospects. With an aggressive direct response marketing campaign you need to have aggressive measuring metrics in place. Joseph is also responsible for closely analyzing the effectiveness of each media outlet and implementing detailed measuring mechanisms.
Prior to joining International Academy of Design & Technology, Joseph spent over six years in the Television Industry working for companies such as Central Florida News 13, Skyline TeleProductions and WOFL Fox 35. In addition, Joseph spent close to three years in a sales and marketing role for a start-up internet company based in Winter Park, FL called ProductionHUB.com. It is currently the leading online resource and industry directory for film, television, video and digital media production. It was developed as a tool for people to locate production products, services and professionals.
Joseph Nardelli graduated Cum Laude from the University of Central Florida with a Bachelor’s degree in Business Administration. Joseph is currently researching colleges to attend in the fall for a MBA. He is also a member of the Orlando Advertising Association and the Public Relations Society of America.
Scott Toncray
VP, Public Relations
Scott_toncray@wycliffefoundation.org
Scott Toncray directs the integrated marketing communications (IMC) plan for the Wycliffe Foundation and several other organizations that support the worldwide work of Bible translation, linguistics training, and literacy efforts. Previously, Toncray developed and implemented the marketing and advertising strategy for a regional financial services firm. Prior to that, he worked in higher education administration.
Toncray is a native of Georgetown, Ky., and received a Bachelor of Arts from Western Kentucky University 's School of Journalism and Broadcasting, with a double major in Public Relations and Psychology. He also serves on the boards of the Orlando Chapter of the Public Relations Society of America (PRSA) and the Lake Nona YMCA.
Lynnette Leathers
Past President
321-278-4541
lleathers@cfl.rr.com
As Vice President of Sales, Lynnette Leathers uses her 15 years of marketing and sales experience to help build the East Coast territory for MarketTools, Inc. Headquartered in San Francisco, CA, MarketTools is the largest provider of on-demand market research and the leading innovator of online market research in the United States. Fueled by a 2.4 million online consumer panel, the company is most popularly known for its Zoomerang™ and zTelligence™ survey products.
Prior to joining MarketTools, Lynnette managed global marketing and customer satisfaction research for Orlando-based CHEP, a pallet and container management company with customers in 42 countries. She also has worked for notable multinational corporations like Kellogg’s and British American Tobacco in various managerial positions like sales, direct mail/database marketing, consumer information and operations.
Lynnette travels extensively, speaking to international audiences about customer satisfaction and loyalty, as well as Six Sigma, a statistical methodology for process improvement; and is a trained focus group moderator. Much of her spare time is devoted to the Central Florida Chapter of the American Marketing Association where she serves as President. Lynnette is a Six Sigma Certified Green Belt and holds a BSBA from Montana State University and an MBA from the University of Montana.
BOARD AND CHAIR POSITIONS
Sharon Swedner
Vice President Technology
swendner@commarketing.com
407-774-4606 x 206
Sharon is President of .Com Marketing, an Interactive marketing company specializing in on line marketing including search engine optimization, search engine marketing, email marketing, web site design and programming, blog marketing and more. Sharon has been in marketing for 20 years in various industries and organizations including Vice President of Marketing at Centex Homes a Top 5 National home builder. Prior to that she ran marketing and Internet programs for Delta Vacations, Continental Airlines Vacations and Future Vacations.
Sharon has also worked in financial services, cable television and research. In the early 90's as a Regional Client Service Manager for Clartias she worked with Fortune 500 clients such as General Motors, Infinity, Mazda, ConAgra, Kroger Foods and many more. She has also worked with many agency and media companies such as BBDO, Chiat Day, Scarborough, Gannett and LA Times.
Sharon holds a MBA from Arizona State and a Bachelor's degree in Marketing from Florida Atlantic University. She is a career member of the American Marketing Association holding Board positions in both South and Central Florida. Sharon enjoys her teenage daughter, four dogs and two cats, kayaking, skiing, reading and spending time with friends and family.
Harriet Lewis
Research Chair
386-597-6817
harriet@konesens.com
Harriet is Co-Founder and President of Konesens Research, a firm specializing in online research and panel development, and international research. She is a seasoned professional with sixteen years of experience in nonprofit management, community education, training, and research and analysis. Before co-founding Konesens Research, she was employed in leadership positions of nonprofits serving local businesses, survivors of domestic violence, youth, and refugees and immigrants.
As a researcher, Ms. Lewis has experience implementing quantitative and qualitative research methodologies. She is completing her doctoral studies in the area of social policies and economic development from Walden University . She holds a Bachelor’s degree in Communication Studies and Master’s degree in Public Administration from the University of Missouri-Kansas City.
Karen Kovalsky
Logistics Chair
kkovalsky@orlandosentinel.com
Karen Kovalsky is an Affiliate Marketing Consultant for the Orlando Sentinel. Karen works regularly with various affiliate partners to identify and attain key marketing goals on both the local and national level. Partners include Cars.com, Apartments.com and CareerBuilder, to name a few. She has been instrumental in organizing and leading some of Orlando Sentinel’s major marketing campaigns to increase the use and frequency of its classified products.
Not only has Karen been linked to the success of many high-profile company endeavors but she has also led a multitude of research efforts, created countless multimedia sponsorship packages and single-handedly produced numerous Orlando Sentinel sponsored events throughout Central Florida.
Karen attended the University of Central Florida and holds a bachelor’s degree in Advertising/Public Relations, with a minor in Marketing. In 2005, Karen was recognized for Best Supporting Performance of the Year and most recently, for the 2007 Madison Avenue Marketing Award. Karen will be going on her fourth year at the Sentinel.
Kevin Fritz
Public Relations Chair
kevin@fritzcomm.com
The President of the self-named Fritz Communications in Orlando, Kevin is involved with not only creating copy, but acting as a consultant and business developer, using relationship marketing to bring parties together. A journalist who has published the fiction novel, Crossover, about an aspiring journalist, Kevin is also a columnist who can tie the loosest of ends together.
His background includes 15 years of employment with the Orlando Regional Realtor® Association as its Vice President of Communications and Marketing and executive editor of publications. Kevin also managed the Realtor advertising campaigns, creating new concepts and ideas for the betterment of the real estate industry. Prior to that life, he began his journalism career as a newspaper reporter in New Jersey . He received a BS in Journalism from Ohio University.
Kevin was charged with creating a comprehensive new brand for the Realtor Association in 2000, including name change, logo redesign, color schemes, signage, forms, templates, and business/community relationships. That brand is still in use today and recognized nationally in the Realtor industry
Kevin is a professional copywriter and has created copy for brochures, print ads, radio spots, and television commercials. His 15 years working in the real estate industry gives him first-hand and highly comprehensive knowledge of the real estate market, its trends, and the marketing techniques utilized to move property. Kevin and his wife Christi, who moved to Florida in 1986, live in Orlando with their yellow Labrador, Kali.
Dorothy Hardee
Media Relations
Dorothy.Hardee@cancer.org
Focused on establishing and maintaining ongoing relationships with the health care community, Dorothy Hardee has served in the role of Patient Services on and off for nearly six years. As the Area Patient Services Representative for the American Cancer Society’s Orlando Metro Area, she is responsible for the implementation and support education and patient services programs in hospitals and community-based organizations. Execution of marketing communications guided by American Cancer Society standards is an important component of the job.
As a graduate in broadcast news from the University of Georgia, Dorothy spent several years in radio, followed by years of volunteer work including marketing to increase awareness and increase membership / participation. Before returning to the American Cancer Society in 2005, Dorothy worked with the Girl Scouts of Citrus Council as the Marketing and Events Manager helping to expand the Women of Distinction event and introducing Chef’s Gone Wild Just Desserts raising funds allowing economically challenged girls participate in Girl Scout programs.
Dorothy, a 2005 Alumnae of Leadership Seminole, continues to volunteer with March of Dimes, Relay For Life and Girl Scouts of Citrus Council. She and her husband, Hampton moved to Orlando in 1983, and now resides in Geneva, FL with their two sons Jim & Steve and two Maltese, Bear and Stewart. Life is good in the country.
Eileen Cook
Membership Retention
eileen.cook@yahoo.com
Eileen Cook is a Market Research Analyst with the Orlando Sentinel. In her position, she supports both the execution and communication of market research for the newspaper and online products, as well as the product development and strategic needs of the company. Prior to joining the Sentinel, Eileen worked at the Miami Herald for three years. In Miami , Eileen was on the board of Ad2 (part of the Advertising Federation of Miami) as Membership Chair and Public Service Chair.
Eileen also currently serves as a volunteer Project Coordinator with Hands On Orlando, a non-profit organization aimed at connecting community volunteers with other non-profits. Originally from Philadelphia, Eileen graduated from Arcadia University with a degree in Corporate Communications.
Nyda Bittman-Neville
Speakers Bureau
407-298-8700
nydatnb@bellsouth.net
Nyda Bittmann-Neville is CEO and founder of TNB Consulting Group, Inc. a global organization specializing in innovative marketing, communications, and impact solutions; all to enhance image and brand. The approach is to design, develop, and execute consistency from both an internal and external perspective.
The thirteen year-old firm has created, designed and implemented customized marketing strategies for clients within the U. S., Canada and Australia. These programs have established cultures and protocol within organizations that have resulted in their communicating effectively, marketing persuasively, and projecting themselves professionally. The customized development programs have facilitated learning with more than 7,000 professionals on topics ranging from leadership, team building, diversity, effective communications, presentation skills, professional image, and harassment to sales and sales management. Additionally, Nyda has served in the capacity of marketing director/consultant, integration manager to coordinate seven firms into one national organization; has managed business process improvement projects; and created new corporate images. For details visit www.TNBGroup.com
Nyda is an executive coach, professional speaker, certified corporate trainer, and an author in Becoming a Professional Woman and On Stage! Image, Etiquette, Branding and Style. Visit www.NydaBittmannNeville.com She is the host of The Magnolia, a show that is dedicated to women, image and brand. Visit the website at www.TheMagnolia.TV.
Nyda has a diverse financial background spanning more than 25 years. She has held numerous senior level positions including marketing, public and community relations, training, sales, and telemarketing. Formerly Senior Marketing Manager for Barnett Banks, Inc. Nyda developed marketing strategies to further enhance Barnett's position in the marketplace: to attract, build and enhance relationships, and increase profitability. She designed and developed the Women's Marketing Strategy, including the coordination and implementation of sales communication and financial investment educational seminars presented in 30 locations across Florida to over 5,000 women. Prior to her holding company experience, she was with Barnett Bank of Central Florida for 12 years where she served as a member of Executive Management in charge of Community Development and Public Relations.
Her innovative solutions have been implemented in the industries of financial, insurance, travel, high-tech, law, education, manufacturing, and government. A sampling of her clients include Lockheed Martin, Macquarie Investments (Australia) Delta ComAir, Greater Orlando Aviation Authority, Georgia Pacific, Barnett-Nations-Bank of America, TAL Private (Canada), Osceola County Government, University of Central Florida, SunTrust, Starwood Vacation Resorts, Huntington Private Client Group and Russell Corporation.
A Florida Southern graduate, Bittmann-Neville received a bachelor’s degree in Marketing and Business Administration. She served as a board member with the Girl Scouts of Citrus Council, International Professional Woman Network, Central Florida American Marketing Association, Florida Executive Women. Nyda serves as the Florida Leadership Chair of Business Professional Women (BPW) and UCF Disney/SBA National Entrepreneur Center Advisory Board Council. Nyda was honored by the Orlando Business Journal in the Woman Who Means Business annual event and by the Orlando Sentinel as a Woman of Magic.
Jamina Coleman
Speaker Coordinator
jamina.coleman@att.net
Jamina Coleman is Marketing Specialist for United First Financial, a provider of smart software that helps homeowners manage their mortgage, cash flow, resulting in accelerated interest cancellation. Working closely with mortgage, real estate professionals and financial planners, Jamina also delivers training to agents and provides informative events locally.
Jamina brings a wealth of experience from her successful corporate career of over a decade in business development, marketing, management, and public relations with companies such as LandMar Group, Marriott, Hilton Hotel Corporation, Robb & Stucky Interiors and Calvin Klein/Unilever.
Jamina holds an MBA with a Marketing concentration from the Crummer Graduate School of Business at Rollins College, Winter Park, Florida. She is a recipient of the "Distinguished Entrepreneur" award from Rollins CEO. She has attained diplomatic-level certification and consultancy in Corporate Etiquette and International Protocol from The Protocol School of Washington.®
Jamina is involved with various professional and community organizations that utilize her knowledge and skills to enhance their own programs. As a member of the FORTUNE Business Leader Council, an executive market research panel, she shares her views on business, personal finance, and other issues relevant for today's business executives.
Alysa Sheckler
Newsletter Editor
heidisheckler@yahoo.com
Alysa is the Director of Marketing for SunriseArc, a nonprofit organization that promotes opportunities for people with disabilities. She develops and oversees general marketing strategies, acts as brand manager, fulfills CRM requirements, develops and maintains corporate sponsorships/partners, acts as Chief Information Officer and advances business and fundraising development. Her previous experience includes business cultivation and development with a local interior design firm and customer relations within a retail wholesale corporation.
Alysa received a Bachelor’s degree in Business Administration with a major in Marketing from the University of Central Florida . She is also a member of the Association of Fundraising Professionals and the Lake County Interagency Transition Council.
Kimberly Webster
Communications Coordinator
Kimberly.Webster@faro.com
Kimberly Webster is a Product Marketer for FARO Technologies, located in Lake Mary, FL. Kimberly manages and creates multi-channel campaigns for the various product lines, works on product launches and coordinates with the Creative Department as well. Prior to FARO, Kimberly attended Rollins College and graduated with a Bachelor’s Degree in Communications.
Additionally, Kimberly works as a freelance graphic designer working on various projects for companies all around Central Florida. She has an eye for design/creativity and has been involved with assisting companies in re-branding, lead generation campaigns and loyalty campaigns.
Charlotte Howell
Member Resources Chair
charlottewhowell@yahoo.com
Charlotte Howell is the Director of Marketing and Sales for A Stat Transcription Service Inc, a leading provider of medical transcription solutions to hospitals and multi-specialty clinics throughout the United States. At A Stat, Charlotte is responsible for marketing, sales, customer relations management, and public relations.
Prior to joining A Stat, Charlotte directed fundraising activities, organized awareness campaigns, and served as public information officer for various nonprofit organizations. At the Lake Mary based, Dynamic Healthcare Technologies, Inc., Charlotte wrote winning sales proposals and was co-winner of the Just Do It! Award for outstanding teamwork. For the Recoton Corporation, Charlotte analyzed product inventory against future projected sales, which brought together the concepts of just in time production and zero-sum inventory. She also prepared marketing presentations, special programs and customer incentives.
Coursework Charlotte has completed includes, Applying Marketing Techniques in Fundraising from the Rollins College Philanthropy & Nonprofit Leadership Center, Basic Public Health Risk Communication for Public Information Officers from the Florida Department of Health and Leadership Risk Communications Training from Nova Southeastern Center for Bioterrorism Preparedness. She possesses certifications from FEMA in several areas of disaster communications and management. Charlotte graduated from Rollins College with a Bachelor of Arts in Humanities degree.
Lauren Dulin
Even Hospitality
ldulin@rollins.edu
Lauren is currently attending her second year of a two year MBA program at Rollins College, Crummer School of Business. The degree consists of a concentration in Marketing and International Business.
Lauren’s work experience includes project management and sales. She has just recently finished a project management internship opportunity with Kforce Professional Staffing in which she conducted an analysis of over 2000 vendors. This project was presented to the executive team to decide if current vendor practices should be altered. Prior to this experience, Lauren was an account manager for Reflections Marketing. This consisted of business to business sales for Quill Office supplies. During her stay she was also had the opportunity to relocate and open a new office in Little Rock, Arkansas.
Lauren’s other interest including project management volunteering. Currently she is leading a project team that is organizing a golf tournament with the proceeds being donated to Homes for our Troops. She has also worked heavily with the Make-A-Wish foundation by planning fundraisers and administrative work.
Jessica Gurtowski
Member Value Chair
Jessica Gurtowski is Member Value Chair for the AMA-Central Florida, and also the office/marketing manager for Thomas D. Wood & Company. She manages all marketing activities for the commercial mortgage firms five offices, including their email marketing and trade show participation. Jessica and has been working in the commercial mortgage industry since 2003, and has been a member of the AMA since 2008. She holds a BA in journalism and communication arts from the University of Wisconsin-Madison, and is currently pursuing her MBA in Marketing from Webster University.
In addition to the AMA, Jessica is active in CREW-Orlando (Commercial Real Estate Women) and the AAGO (Apartment Association of Greater Orlando). She is also an avid cyclist and races mountain bikes competitively.
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