September
Marketing in a Tough Economy: How to Create a Degree of Separation
Get ready to rock as AMA-CFL kicks off its 2000-09 season with a bang! We have secured Zynergy founder and executive consultant James Zimbardi to speak to local marketers about his extraordinary innovative concepts that has made him so sought after by industry giants worldwide.
Zimbardi, who is also a partner with Allgen Financial based in Orlando, has been serving publicly-traded and Fortune 500 companies for more than 10 years with his commercialization of ideas for new products and services. His presentation for the AMA-CFL luncheon meeting on Wednesday September 10, 2008, at the Citrus Club in downtown Orlando, will be “How to Create a Degree of Separation.”
You won’t want to miss the chance at meeting, conversing with and bouncing ideas off of someone who has made an impact on the global stage with his marketing acumen, as well as someone who is committed to the community here in Central Florida.
Zimbardi has served clients including The Walt Disney Company, National Cancer Institute, World Vision, Science Application International Corporation (SAIC), Florida Hospital, SmartCity, and Select Information Exchange (SIE). His formal training and research was conducted at MIT as a Sloan Fellow in Innovation and Global Leadership.
Locations & Dates
Wed, September 10, 2008
11:30 am
Citrus Club
In the spirit of “meet-up” groups, AMA Around Town aims to provide even more opportunities to get to know your marketing colleagues in a casual setting… right in your own backyard. The second “Around Town” meeting will be for the Sand Lake/Dr. Phillips area. This unstructured format allows attendees to set their own agenda. One meeting might focus on career challenges, while the next might be all about networking. It’s up to you! There is no cost to attend; just purchase your own refreshments.
If you are an AMA-CFL member and would like to host an Around Town group in your “backyard,” contact Nyda Bittmann-Neville at (407) 298-8700.
Upcoming Locations & Dates
Southwest Side of Town
Around Towns are held the 3rd Tuesday of each month at the Samba Room on Sand Lake Road. Next dates are: September 16 and October 14 at 5:30 pm.
Please contact Nyda Bittmann-Neville at 407.298.8700 for more information.
Archives
Thought Leadership: A Strategic Component of the New Marketing Mix
Leadership expert Monica Wofford, president of Monica Wofford International, Inc., discussed critical thought leadership strategies for the new marketing mix. From traditional media like bylined articles and speaking engagements, to new media like podcasts and blogs, Wofford gave tips on how to move past the hype to position you and/or your company as a thought leader among your circle of influence and beyond.
Integrating Marketing with Sales
Greg W. Marshall, the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College and a distinguished member of the AMA, discussed ideas for creating marketing messages using the language of selling to address customer specific requirements and mapping marketing messages to customer needs and sales via customer conversations.
Marketing in Emerging Markets: What You Should Know Before You Go
Competition in emerging markets, such as China, India and Eastern Europe, is more fierce than ever. In her broad overview presentation, Nadia Ballard shared information that can help marketers succeed in those markets.
HISPANIC MARKETS: Understanding before marketing
Following up on one of last year's most successful programs, Andres Goyanes revisited the high-demand topic of Hispanic marketing along with a brand new panel of experts from diverse media outlets, agencies and consulting firms. Download the presentation.
Going Green for the Environment AND the Bottom Line
With rising energy costs and increasing environmental concerns, the color of choice today is green. But what does “going green” really mean? A panel of corporate and government representatives explored this unique movement and revealed how their organizations are responding to consumer demands and environmental mandates. If you missed this lively discussion about the marketing challenges and opportunities associated with “Going Green for the Environment and the Bottom Line,” you can still download some of the materials provided by the speakers:
Orange County - Lori Cunniff presentation
Orange County Climate Change Implementation Plan (Orange County Government)
Green Practices Fact Sheet (Orange County Convention Center)
In the spirit of “meet-up” groups, AMA Around Town aims to provide even more opportunities to get to know your marketing colleagues in a casual setting… right in your own backyard. The second “Around Town” meeting will be for the Sand Lake/Dr. Phillips area. This unstructured format allows attendees to set their own agenda. One meeting might focus on career challenges, while the next might be all about networking. It’s up to you! There is no cost to attend; just purchase your own refreshments.
If you are an AMA-CFL member and would like to host an Around Town group in your “backyard,” contact Nyda Bittmann-Neville at (407) 298-8700.
Upcoming Locations & Dates
Southwes Side of Town
Around Towns are held the 3rd Tuesday of each month at the Samba Room on Sand Lake Road. Next dates are: September 16 and October 14 at 5:30 pm.
Please contact Nyda Bittmann-Neville at 407.298.8700 for more information.
Archives
Thought Leadership: A Strategic Component of the New Marketing Mix
Leadership expert Monica Wofford, president of Monica Wofford International, Inc., discussed critical thought leadership strategies for the new marketing mix. From traditional media like bylined articles and speaking engagements, to new media like podcasts and blogs, Wofford gave tips on how to move past the hype to position you and/or your company as a thought leader among your circle of influence and beyond.
Integrating Marketing with Sales
Greg W. Marshall, the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College and a distinguished member of the AMA, discussed ideas for creating marketing messages using the language of selling to address customer specific requirements and mapping marketing messages to customer needs and sales via customer conversations.
Marketing in Emerging Markets: What You Should Know Before You Go
Competition in emerging markets, such as China, India and Eastern Europe, is more fierce than ever. In her broad overview presentation, Nadia Ballard shared information that can help marketers succeed in those markets.
HISPANIC MARKETS: Understanding before marketing
Following up on one of last year's most successful programs, Andres Goyanes revisited the high-demand topic of Hispanic marketing along with a brand new panel of experts from diverse media outlets, agencies and consulting firms. Download the presentation.
Going Green for the Environment AND the Bottom Line
With rising energy costs and increasing environmental concerns, the color of choice today is green. But what does “going green” really mean? A panel of corporate and government representatives explored this unique movement and revealed how their organizations are responding to consumer demands and environmental mandates. If you missed this lively discussion about the marketing challenges and opportunities associated with “Going Green for the Environment and the Bottom Line,” you can still download some of the materials provided by the speakers:
Orange County - Lori Cunniff presentation
Orange County Climate Change Implementation Plan (Orange County Government)
Green Practices Fact Sheet (Orange County Convention Center)
In the spirit of “meet-up” groups, AMA Around Town aims to provide even more opportunities to get to know your marketing colleagues in a casual setting… right in your own backyard. The second “Around Town” meeting will be for the Sand Lake/Dr. Phillips area. This unstructured format allows attendees to set their own agenda. One meeting might focus on career challenges, while the next might be all about networking. It’s up to you! There is no cost to attend; just purchase your own refreshments.
If you are an AMA-CFL member and would like to host an Around Town group in your “backyard,” contact Nyda Bittmann-Neville at (407) 298-8700.
Upcoming Locations & Dates
Southwes Side of Town
Around Towns are held the 3rd Tuesday of each month at the Samba Room on Sand Lake Road. Next dates are: September 16 and October 14 at 5:30 pm.
Please contact Nyda Bittmann-Neville at 407.298.8700 for more information.
Archives
Thought Leadership: A Strategic Component of the New Marketing Mix
Leadership expert Monica Wofford, president of Monica Wofford International, Inc., discussed critical thought leadership strategies for the new marketing mix. From traditional media like bylined articles and speaking engagements, to new media like podcasts and blogs, Wofford gave tips on how to move past the hype to position you and/or your company as a thought leader among your circle of influence and beyond.
Integrating Marketing with Sales
Greg W. Marshall, the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College and a distinguished member of the AMA, discussed ideas for creating marketing messages using the language of selling to address customer specific requirements and mapping marketing messages to customer needs and sales via customer conversations.
Marketing in Emerging Markets: What You Should Know Before You Go
Competition in emerging markets, such as China, India and Eastern Europe, is more fierce than ever. In her broad overview presentation, Nadia Ballard shared information that can help marketers succeed in those markets.
HISPANIC MARKETS: Understanding before marketing
Following up on one of last year's most successful programs, Andres Goyanes revisited the high-demand topic of Hispanic marketing along with a brand new panel of experts from diverse media outlets, agencies and consulting firms. Download the presentation.
Going Green for the Environment AND the Bottom Line
With rising energy costs and increasing environmental concerns, the color of choice today is green. But what does “going green” really mean? A panel of corporate and government representatives explored this unique movement and revealed how their organizations are responding to consumer demands and environmental mandates. If you missed this lively discussion about the marketing challenges and opportunities associated with “Going Green for the Environment and the Bottom Line,” you can still download some of the materials provided by the speakers:
Orange County - Lori Cunniff presentation
Orange County Climate Change Implementation Plan (Orange County Government)
Green Practices Fact Sheet (Orange County Convention Center)
In the spirit of “meet-up” groups, AMA Around Town aims to provide even more opportunities to get to know your marketing colleagues in a casual setting… right in your own backyard. The second “Around Town” meeting will be for the Sand Lake/Dr. Phillips area. This unstructured format allows attendees to set their own agenda. One meeting might focus on career challenges, while the next might be all about networking. It’s up to you! There is no cost to attend; just purchase your own refreshments.
If you are an AMA-CFL member and would like to host an Around Town group in your “backyard,” contact Nyda Bittmann-Neville at (407) 298-8700.
Upcoming Locations & Dates
Southwes Side of Town
Around Towns are held the 3rd Tuesday of each month at the Samba Room on Sand Lake Road. Next dates are: September 16 and October 14 at 5:30 pm.
Please contact Nyda Bittmann-Neville at 407.298.8700 for more information.
Archives
Thought Leadership: A Strategic Component of the New Marketing Mix
Leadership expert Monica Wofford, president of Monica Wofford International, Inc., discussed critical thought leadership strategies for the new marketing mix. From traditional media like bylined articles and speaking engagements, to new media like podcasts and blogs, Wofford gave tips on how to move past the hype to position you and/or your company as a thought leader among your circle of influence and beyond.
Integrating Marketing with Sales
Greg W. Marshall, the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College and a distinguished member of the AMA, discussed ideas for creating marketing messages using the language of selling to address customer specific requirements and mapping marketing messages to customer needs and sales via customer conversations.
Marketing in Emerging Markets: What You Should Know Before You Go
Competition in emerging markets, such as China, India and Eastern Europe, is more fierce than ever. In her broad overview presentation, Nadia Ballard shared information that can help marketers succeed in those markets.
HISPANIC MARKETS: Understanding before marketing
Following up on one of last year's most successful programs, Andres Goyanes revisited the high-demand topic of Hispanic marketing along with a brand new panel of experts from diverse media outlets, agencies and consulting firms. Download the presentation.
Going Green for the Environment AND the Bottom Line
With rising energy costs and increasing environmental concerns, the color of choice today is green. But what does “going green” really mean? A panel of corporate and government representatives explored this unique movement and revealed how their organizations are responding to consumer demands and environmental mandates. If you missed this lively discussion about the marketing challenges and opportunities associated with “Going Green for the Environment and the Bottom Line,” you can still download some of the materials provided by the speakers:
Orange County - Lori Cunniff presentation
Orange County Climate Change Implementation Plan (Orange County Government)
Green Practices Fact Sheet (Orange County Convention Center)
In the spirit of “meet-up” groups, AMA Around Town aims to provide even more opportunities to get to know your marketing colleagues in a casual setting… right in your own backyard. The second “Around Town” meeting will be for the Sand Lake/Dr. Phillips area. This unstructured format allows attendees to set their own agenda. One meeting might focus on career challenges, while the next might be all about networking. It’s up to you! There is no cost to attend; just purchase your own refreshments.
If you are an AMA-CFL member and would like to host an Around Town group in your “backyard,” contact Nyda Bittmann-Neville at (407) 298-8700.
Upcoming Locations & Dates
Southwes Side of Town
Around Towns are held the 3rd Tuesday of each month at the Samba Room on Sand Lake Road. Next dates are: September 16 and October 14 at 5:30 pm.
Please contact Nyda Bittmann-Neville at 407.298.8700 for more information.
Archives
Thought Leadership: A Strategic Component of the New Marketing Mix
Leadership expert Monica Wofford, president of Monica Wofford International, Inc., discussed critical thought leadership strategies for the new marketing mix. From traditional media like bylined articles and speaking engagements, to new media like podcasts and blogs, Wofford gave tips on how to move past the hype to position you and/or your company as a thought leader among your circle of influence and beyond.
Integrating Marketing with Sales
Greg W. Marshall, the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College and a distinguished member of the AMA, discussed ideas for creating marketing messages using the language of selling to address customer specific requirements and mapping marketing messages to customer needs and sales via customer conversations.
Marketing in Emerging Markets: What You Should Know Before You Go
Competition in emerging markets, such as China, India and Eastern Europe, is more fierce than ever. In her broad overview presentation, Nadia Ballard shared information that can help marketers succeed in those markets.
HISPANIC MARKETS: Understanding before marketing
Following up on one of last year's most successful programs, Andres Goyanes revisited the high-demand topic of Hispanic marketing along with a brand new panel of experts from diverse media outlets, agencies and consulting firms. Download the presentation.
Going Green for the Environment AND the Bottom Line
With rising energy costs and increasing environmental concerns, the color of choice today is green. But what does “going green” really mean? A panel of corporate and government representatives explored this unique movement and revealed how their organizations are responding to consumer demands and environmental mandates. If you missed this lively discussion about the marketing challenges and opportunities associated with “Going Green for the Environment and the Bottom Line,” you can still download some of the materials provided by the speakers:
Orange County - Lori Cunniff presentation
Orange County Climate Change Implementation Plan (Orange County Government)
Green Practices Fact Sheet (Orange County Convention Center)
In the spirit of “meet-up” groups, AMA Around Town aims to provide even more opportunities to get to know your marketing colleagues in a casual setting… right in your own backyard. The second “Around Town” meeting will be for the Sand Lake/Dr. Phillips area. This unstructured format allows attendees to set their own agenda. One meeting might focus on career challenges, while the next might be all about networking. It’s up to you! There is no cost to attend; just purchase your own refreshments.
If you are an AMA-CFL member and would like to host an Around Town group in your “backyard,” contact Nyda Bittmann-Neville at (407) 298-8700.
Upcoming Locations & Dates
Southwes Side of Town
Around Towns are held the 3rd Tuesday of each month at the Samba Room on Sand Lake Road. Next dates are: September 16 and October 14 at 5:30 pm.
Please contact Nyda Bittmann-Neville at 407.298.8700 for more information.
Archives
Thought Leadership: A Strategic Component of the New Marketing Mix
Leadership expert Monica Wofford, president of Monica Wofford International, Inc., discussed critical thought leadership strategies for the new marketing mix. From traditional media like bylined articles and speaking engagements, to new media like podcasts and blogs, Wofford gave tips on how to move past the hype to position you and/or your company as a thought leader among your circle of influence and beyond.
Integrating Marketing with Sales
Greg W. Marshall, the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College and a distinguished member of the AMA, discussed ideas for creating marketing messages using the language of selling to address customer specific requirements and mapping marketing messages to customer needs and sales via customer conversations.
Marketing in Emerging Markets: What You Should Know Before You Go
Competition in emerging markets, such as China, India and Eastern Europe, is more fierce than ever. In her broad overview presentation, Nadia Ballard shared information that can help marketers succeed in those markets.
HISPANIC MARKETS: Understanding before marketing
Following up on one of last year's most successful programs, Andres Goyanes revisited the high-demand topic of Hispanic marketing along with a brand new panel of experts from diverse media outlets, agencies and consulting firms. Download the presentation.
Going Green for the Environment AND the Bottom Line
With rising energy costs and increasing environmental concerns, the color of choice today is green. But what does “going green” really mean? A panel of corporate and government representatives explored this unique movement and revealed how their organizations are responding to consumer demands and environmental mandates. If you missed this lively discussion about the marketing challenges and opportunities associated with “Going Green for the Environment and the Bottom Line,” you can still download some of the materials provided by the speakers:
Orange County - Lori Cunniff presentation
Orange County Climate Change Implementation Plan (Orange County Government)
Green Practices Fact Sheet (Orange County Convention Center)
In the spirit of “meet-up” groups, AMA Around Town aims to provide even more opportunities to get to know your marketing colleagues in a casual setting… right in your own backyard. The second “Around Town” meeting will be for the Sand Lake/Dr. Phillips area. This unstructured format allows attendees to set their own agenda. One meeting might focus on career challenges, while the next might be all about networking. It’s up to you! There is no cost to attend; just purchase your own refreshments.
If you are an AMA-CFL member and would like to host an Around Town group in your “backyard,” contact Nyda Bittmann-Neville at (407) 298-8700.
Upcoming Locations & Dates
Southwes Side of Town
Around Towns are held the 3rd Tuesday of each month at the Samba Room on Sand Lake Road. Next dates are: September 16 and October 14 at 5:30 pm.
Please contact Nyda Bittmann-Neville at 407.298.8700 for more information.
Archives
Thought Leadership: A Strategic Component of the New Marketing Mix
Leadership expert Monica Wofford, president of Monica Wofford International, Inc., discussed critical thought leadership strategies for the new marketing mix. From traditional media like bylined articles and speaking engagements, to new media like podcasts and blogs, Wofford gave tips on how to move past the hype to position you and/or your company as a thought leader among your circle of influence and beyond.
Integrating Marketing with Sales
Greg W. Marshall, the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College and a distinguished member of the AMA, discussed ideas for creating marketing messages using the language of selling to address customer specific requirements and mapping marketing messages to customer needs and sales via customer conversations.
Marketing in Emerging Markets: What You Should Know Before You Go
Competition in emerging markets, such as China, India and Eastern Europe, is more fierce than ever. In her broad overview presentation, Nadia Ballard shared information that can help marketers succeed in those markets.
HISPANIC MARKETS: Understanding before marketing
Following up on one of last year's most successful programs, Andres Goyanes revisited the high-demand topic of Hispanic marketing along with a brand new panel of experts from diverse media outlets, agencies and consulting firms. Download the presentation.
Going Green for the Environment AND the Bottom Line
With rising energy costs and increasing environmental concerns, the color of choice today is green. But what does “going green” really mean? A panel of corporate and government representatives explored this unique movement and revealed how their organizations are responding to consumer demands and environmental mandates. If you missed this lively discussion about the marketing challenges and opportunities associated with “Going Green for the Environment and the Bottom Line,” you can still download some of the materials provided by the speakers:
Orange County - Lori Cunniff presentation
Orange County Climate Change Implementation Plan (Orange County Government)
Green Practices Fact Sheet (Orange County Convention Center)
In the spirit of “meet-up” groups, AMA Around Town aims to provide even more opportunities to get to know your marketing colleagues in a casual setting… right in your own backyard. The second “Around Town” meeting will be for the Sand Lake/Dr. Phillips area. This unstructured format allows attendees to set their own agenda. One meeting might focus on career challenges, while the next might be all about networking. It’s up to you! There is no cost to attend; just purchase your own refreshments.
If you are an AMA-CFL member and would like to host an Around Town group in your “backyard,” contact Nyda Bittmann-Neville at (407) 298-8700.
Upcoming Locations & Dates
Southwes Side of Town
Around Towns are held the 3rd Tuesday of each month at the Samba Room on Sand Lake Road. Next dates are: September 16 and October 14 at 5:30 pm.
Please contact Nyda Bittmann-Neville at 407.298.8700 for more information.
Archives
Thought Leadership: A Strategic Component of the New Marketing Mix
Leadership expert Monica Wofford, president of Monica Wofford International, Inc., discussed critical thought leadership strategies for the new marketing mix. From traditional media like bylined articles and speaking engagements, to new media like podcasts and blogs, Wofford gave tips on how to move past the hype to position you and/or your company as a thought leader among your circle of influence and beyond.
Integrating Marketing with Sales
Greg W. Marshall, the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College and a distinguished member of the AMA, discussed ideas for creating marketing messages using the language of selling to address customer specific requirements and mapping marketing messages to customer needs and sales via customer conversations.
Marketing in Emerging Markets: What You Should Know Before You Go
Competition in emerging markets, such as China, India and Eastern Europe, is more fierce than ever. In her broad overview presentation, Nadia Ballard shared information that can help marketers succeed in those markets.
HISPANIC MARKETS: Understanding before marketing
Following up on one of last year's most successful programs, Andres Goyanes revisited the high-demand topic of Hispanic marketing along with a brand new panel of experts from diverse media outlets, agencies and consulting firms. Download the presentation.
Going Green for the Environment AND the Bottom Line
With rising energy costs and increasing environmental concerns, the color of choice today is green. But what does “going green” really mean? A panel of corporate and government representatives explored this unique movement and revealed how their organizations are responding to consumer demands and environmental mandates. If you missed this lively discussion about the marketing challenges and opportunities associated with “Going Green for the Environment and the Bottom Line,” you can still download some of the materials provided by the speakers:
Orange County - Lori Cunniff presentation
Orange County Climate Change Implementation Plan (Orange County Government)
Green Practices Fact Sheet (Orange County Convention Center)
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Locations & Dates
Wed, September 10, 2008
11:30 am
Citrus Club
AMA Around Town
Locations & Dates
Wed, September 10, 2008
11:30 am
Citrus Club
AMA Around Town